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exhibitions

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Reply with quote  #1 
Hi all,

Recently I've been thinking seriously about pursuing rendering/visualization as a full time freelance gig.
I'm currently building up a portfolio of work and project samples while researching the feasibility of doing this.
I got into using SketchUp through work. As my username implies I use it in the exhibition design trade. Though technically I would not consider myself an exhibition designer, I am more of a project manager, I find that the visualization tools help make the installation and fabrication process of exhibits go more smoothly. Especially as we are often dealing with unusual, one off situations where seeing the exact object, installation, etc can make it much easier for fabricators and installers to execute.
As project manager it is my choice whether or not to use SketchUp + podium as a tool and I can see the benefits for my trade.
I'm curious for others out there how you view the value proposition of rendering? How does rendering add value for your client? And in what industry are you working? Do you work for an architectural firm, are you an interior or industrial designer, a storyboard artist?
Is rendering primarily a sales tool for you? Or does it also help further into the process, as a way to clearly communicate a visual idea, if so why do you do complete renderings rather than simply exporting from SketchUp or Layout?

Sorry if this is the wrong place for this, and for all of the questions. I'm just really curious and trying to get as much knowledge as I can moving forward.

Best,
T
bigstick

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Reply with quote  #2 
The reason I started 3d and rendering in the first place, over 25 years ago, was because I was frustrated by the way that architects present information to clients. I wasn't yet qualified as an architect.

Clients just don't understand 2d drawing properly at all. Some are better than others, but in general it's just a bad way of presenting information to people who don't have any real appreciation of space, design or building.

I felt that clients didn't really understand the design I was trying to sell them. I was trying to get them to pay with things with their own money, that they couldn't really understand properly.

I started building 3d models, then when Accurender became available I started using it with Autocad.

Then when SketchUp was released it was a revelation. So much easier that building 3d models in Autocad! I wanted a way of making rendering as easy as SketchUp was, so I met a guy on the SketchUp forum and we started the project that eventually became Podium.

I have used SketchUp since version 2, and the render application that Dave developed into Podium originated with Sketchup 8 - if I remember correctly

I think that 3d models and renders are by far the best way to present information, and this has been the way I have worked for many years. In my office everyone uses 3d modelling and rendering to develop and refine designs, it's fully integrated into the design process and it works well to the effect that my office has won around 10 awards in recent years. I think this is partly attributable to our use of 3D.

In recent years I have started to use rendered 3d images to explain complex details to site workers, and to develop and refine fabrication details. The latest development is sending clients links to panoramas on the Podium Panorama Server. They love this! It's a standard of service they don't get from anywhere else.

Presenting renders throughout the design process allows us to sell the unique skills of architects - design quality. It allows discussions to focus on the design and the architecture, not simply the space planning. If you want a client to pay for an architectural feature you think they might find a bit frivolous - use rendered images!

Even nowadays not all architects use 3D images to present work to clients during the design process. It is often the case that the 3d work presented is of poor quality, and increasing use of Revit is contributing to that.

Our 3d work demonstrates our commitment to design, to quality and to customer service.

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exhibitions

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Reply with quote  #3 
Hi Bigstick,

I appreciate your very thorough reply.

I agree with everything you have said 100% Especially about clients not being able to understand 2D drawings.

Thank you for all of your work on Podium and for being such a helpful resource here for the community as well.

I'm interested to see if anyone else chimes in.
arqcova

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Reply with quote  #4 

Cool, Never heard about the origins of Podium, very nice and humble start (in a skp forum) and it becomes an evolving tool for visualization.

In my case, I started using skp in my school since version 7 like you it was a revelation of the workflow for an architect or any type of work that involves 3D concepts or fabrication.

and from that moment never stop using it, it became a part of my process, concept, design, architectural, construction documents it's on everything

I'm an architect with 13 years of experience with a love/hate relationship with the trade. [smile]

Just recently (a little more than 1 year ago) had the need to add renders (I became a freelancer, and a lot of works involved renderings) So I needed to make renders and practice a lot, and Podium was the answer, ready to render components, material libraries, easy to use UI for me it was the right way to start and it gives me really good results, every week I'm learning something new or a tip, this forum is pure gold for me, I found ancient posts with valuable information about almost any issue I encountered, and thanks for all the people to critique my work is always a way to improve.


So I'm always Thankful for all the team at Podium (by the way how many people are in the company?)


So yes exhibitions polish your portfolio and go for it you will find a lot of work!


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bigstick

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Reply with quote  #5 
I’m not actually sure how many of us work on Podium!

Dave is the boss and the guy who you need to thank for Podium.

Cadalog employ Justin and Ryan full time - I think.
Me, Nick and Davor help with certain things. Andrew is responsible for the Browser. Nat also helps out from time to time. I’m not sure whether Mary Jane still does the admin.

Kristoph is our main Podium programmer. Taka is responsible for Podium Walker.

We have a freelance team in Romania that builds Podium Image Editor, the Pano Server and our Ruby plugins, and another freelance team in India that builds Browser content.

Grzegorz is responsible for our render engine, Kray, and Janusz helps him with development. They are not strictly part of the Podium team, but we do work with them regularly.

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drawovis

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Reply with quote  #6 

I'm trying these last years to make a living out of rendering Architectural designs, besides technical drawings as a freelancer. But it's a problem when people don't want to pay good money for a nice visualization. The most don't seem to realize how must work goes into a nice picture. So for me it's always a struggle to get the most beautiful render in the shortest time.
I have been working for architects since 1980 and sofar I have worked with Architrion on a Macintosh (an early 3D program)  AutoCAD, 3D Studio, Lightwave, Blender, SketchUp and Revit. But I fell immediately in love with Podium when I came upon it. All the other programs do their job well in their specific field, but the learning curve is always steep.
So, yes, use SU Podium, you will find no better tool for your business Visualization.
(and no, I don't have any shares on SU Podium..[wink])

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